Your cart is empty!
View Cart Checkout
Cart subtotal: R0

About Bettél

The Story

After an eventful trip to Indonesia in 2014, Stuart Swan brought back from his adventures a fresh outlook on life, and instead of joining the rat-race he decided to create a business that revolves around the core concepts of harmony, sustainability and quality.

Being a true Capetonian, he appreciates balance in his personal and professional life, and after a hard day’s work he can be found surfing using surfboards he made himself. His lifestyle is reflected in these wooden watches, mixing high-quality stainless steel, carbon fibre and natural wood into an accessory that is suitable for any occasion.

Bettél watches are not only environmentally responsible but have the added bonus of style. Stuart, an engineer by day, has developed a durable product, tried and tested.

His vision is to use his creativity to design labour-intensive products that can be manufactured in South Africa to create jobs and to utilise the amazing resources their country offers. His hope is to inspire people to follow their passions and use their talents in the most efficient and empowering ways possible.

Watch Specifications


Each wooden watch comes in a reusable wooden box.

We offer two different sizes, watches with medium-sized faces and watches with larger faces. While both sizes are unisex ,the medium is typically for ladies and the large for men.

Each wooden watch comes with a soft brown genuine leather strap.

Note: These watches are expressions of their creativity and are works of art. They are designed purely as dress watches and are not water resistant. Although water resistant wooden watches are in the pipeline!



  • Solid Kiaat, South African hardwood, watch case
  •  Miyota quartz movement (Japanese)
  •  2 year battery life, batteries replaceable at any watch repair shop
  •  Splash resistant
  • Hardened mineral glass crystal
  • 1 year warranty on workmanship



  • Genuine South African full-grain leather
  • Combination of  hand and machine stitched
  • Stainless steel buckle
  • 316 Stainless Steel Buckle
  • 316 Stainless Steel lugs

Shipping and Warranty

Bettél watches are under warranty covering defects and workmanship for 12 months from the date of original purchase. This guarantee does not cover everyday wear and tear, abuse or water damage. Please keep your proof of payment as an indicator of your guarantee.

(Free shipping to anywhere in South Africa, to your door.)

Orders are normally couriered within 5-7 business days of receipt of payment. Delivery time after dispatch is 1-2 days. You will be notified via email or SMS with a tracking number as soon as your parcel has been dispatched.

If you are in the Cape Town area, you are welcome to contact us about collecting.

(Standard shipping fee of R550 worldwide)

Orders are normally couriered within 5-7 business days of receipt of payment. Delivery time after dispatch is 2-3 days. You will be notified via email with a tracking number as soon as your parcel has been dispatched.



Bettél is a trading brand of Swan Design Company (Pty) Ltd registration number 2015/355821/07, VAT Reg# 4070280898, incorporated in the Republic of South Africa.


Our registered address is:


The Empire Building

Beach Road



(Cape Town, South Africa.)

Our physical address is:


Main Road



(Cape Town, South Africa.)

For trade enquiries please contact us at:


Tel: +27 78 626 3937


Stuart Swan

Co-founder & Director at Bettél