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Photos of our Wooden Watches


Wanna see some top quality photos of our wooden watches? We recently hosted a countrywide “Instameet” – where Instagram users gather together to take the best photos possible of the theme. Ours was “The Time Is Now”, and…

The Old Biscuit Mill: Unique Wooden Watches


Unique Wooden Watches at The Old Biscuit Mill For those of you who happen to be in the Mother City at the moment, pop in at the Old Biscuit Mill tomorrow (or any other Saturday, for that matter!)…

Bettél’s Launch Party: South Africa’s Wooden Watch Business


With Tuesday being the first day of our Kickstarter campaign, we thought it apt to host a launch party on the same day. It was an intimate affair, hosted in one of Cape Town’s trendiest restaurants, The Odyssey.…

We’re Live on Kickstarter!


Well, a year has passed and we’ve finally found ourselves in a position to launch a campaign on the renowned international crowdfunding platform, Kickstarter, to raise funds to expand our business! In celebration of this, we have offered an…

Our Interview with BBC News, April 2016


We so enjoyed our TV interview with Africa Business Report, which was recently broadcast on BBC News. We are very grateful for the support we’ve received as a result. Thank you! Watch our interview here:  

Our TV Interview with Flits, KykNet


What an amazing opportunity it was to appear on Kyknet’s ‘Flits’, a talkshow about the latest in African art, fashion and social trends. The interview was held and recorded in the comfort of our workshop two weeks before…

Where it all Began


I decided that my first blog entry should be a bit about my journey into the world of watch-making. It has really been a journey, with many lessons learnt along the way. It starts all the way back…